Young salesman Sydney Arthur’s business had expanded fantastically at first, but his strategy remained the same. Times changed. Competition stiffened. Struggling, Sydney worked long hours, but it seemed he could not catch up. As adversity grew, Sydney’s energy and optimism waned further, leaving him feeling helpless.

In this clever parable of the business world, join Sydney Arthur, the first salesperson on the enchanting planet of Inc, as he learns from the great wizard and prophet, Margin, that selling success is more science than magic. Then, put these simple and effective truths to work for you, and see the selling difference.